As an example, previous finalists have included some of the following content. 

Do something which represents your business, this is your time to show the judges who you are and what your business is about. it is NOT essential for you to submit this but doing so gives our judges better understanding of your business alongside your application forms.

What are the judges looking for?

The judges score each finalist based on the following criteria, this gives you a guide as to what they will be looking for in your video and a a chance for you to cover what you do in these areas.

Leadership and Strategy

Innovation and Creativity

Passion and Drive

Community Impact and Social Responsibility

Marketing and Branding

Customer Satisfaction and Engagement

Judges marks account for a total of 75% of the total scores.